We Mobilize Entertainment for Positive Social Change

  • Who We Are
  • The Team
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Who We Are

We mobilize entertainment for positive social change

Generating awareness of your organization, cause, or fundraising initiative in a crowded and competitive market is a huge challenge. We understand. Our expertise can help you significantly increase awareness, support and revenue so that you can change the world.

Entertainment insiders

We actively work on the making and marketing of Oscar®, Grammy®, and global award-winning productions. We range across music, film, television, theater, books, sports and digital. Our campaigns have won numerous awards such as PR News Global Campaign of the Year, Harris Interactive Non-Profit EquiTrend Brand of The YearTop 1% PSA of the Year, and a Guinness World Record.

We bridge the worlds of entertainment
and philanthropy for maximum impact

With several decades of deep experience and established relationships in the entertainment and philanthropic communities, we are uniquely positioned to navigate and translate between the two worlds to benefit both. Let us help you explore these exciting possibilities.

WhoWeare
  • What We Do
  • Case Studies

What We Do

Non-Profit Foundation Celebrity Entertainment Corporate Government
Celebrity
Engagement
Cause Entertainment
Integration
Production:
Film, Video, Albums,
Concerts, etc
Strategic
Consulting
Celebrity
Philanthropic
Advising

Celebrity Engagement

Using a rigorous five-step process, we first undertake a needs assessment and prepare and present a recommended celebrity action plan which includes a timeline and budget. Next, we utilize our extensive research capabilities to uncover celebrities who have an authentic connection to your cause and who might be willing to partner with you. We then use our network of industry relationships to cultivate participation by the celebrities, manage the engagement and measure the results to ensure we accomplish your goals.

Cause Entertainment Integration

We will identify, cultivate and manage cause entertainment integration with film, television, music, sports and online properties including cause placement in production and cross-marketing campaigns. As with Celebrity Engagement, Cause Entertainment Integrations will amplify your existing campaigns by taking serious subjects and wrapping them up in entertaining packages to achieve measurable results for you.

Production

With more than 30 years in the entertainment industry – spanning film, television, music, sports and online platforms – we’ve created compelling content with award-winning social cause campaigns, capturing the hearts and minds of audiences worldwide. We apply our creative talents and expertise to your cause, producing, marketing and distributing content such as film, video, albums, and concerts.

Strategic Consulting

We believe that effective social change occurs only through sustained commitment. As a trusted partner, we will collaborate with you in a variety of ways including strategy, entertainment and marketing, cause marketing, advocacy, capacity building and growth and music use, always with your mission in mind.

Celebrity Philanthropy Advising

Using our decades of knowledge, experience and networks, we confidentially make philanthropic recommendations and connections for celebrities, then manage the relationships and measure the results. By supporting celebrities in this way, their passion and visibility can lead to a better world, while still balancing career, reputation and personal life.

whatwedo
  • Latest News
  • Press Releases
  • Events
  • Media Coverage

News

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Brian Wilson Biopic Love & Mercy To Raise Awareness For Music Education By Supporting National Nonprofit, Little Kids Rock

May 27th, 2015

Beach Boys co-founder and subject of film debuts new music video and re-recording of “Love & Mercy” with local students who participate in Little Kids Rock’s free popular music program at underserved public schools.

Jennifer Lopez And Marie Osmond launch of the "Put Your Money Where The Miracles Are" campaign

McKenna Grace Talks About Starlight Children's Foundation's 'Play In May' Campaign

May 19th, 2015

McKenna Grace shared with Fanlala about what Starlight Children's Hospital's "Play In May" campaign means to her and what it was like shooting with Kevin Zegers and Air Bud.

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Beyonce: Haiti Humanitarian Mission

May 18th, 2015

On May 16, 2015, Beyonce visited the NPH Saint Damien Hospital in Tabarre, Haiti as part of her humanitarian visit to Haiti.

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MYDA: Music as a Critical Tool for Youth Development

April 18th, 2015

John Weiss of The Neutral Zone's blog post on being part of the Music and Youth Development Alliance (MYDA) and the importance of music in youth development.

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GAVI Alliance: $7.5-Billion Pledged to Vaccinate Children Worldwide

January 28th, 2015

The GAVI Alliance reached its $7.5 billion goal, exceeding it by $39 million, to vaccinate children over the next five years.

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The Bill & Melinda Gates Foundation Launch "The Art of Saving A Life" Project

January 9th, 2015

The Art of Saving a Life Project Features the Work of Angélique Kidjo, Lang Lang, Yuna and Others, and Debuts at Critical Moment for Global Vaccine Advocacy

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