We Mobilize the Power of Entertainment for Social Change

Best Friends Animal Society

Adopt Don’t Shop

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Challenge

To encourage Americans to adopt, not buy, their next pet in order to reduce the unwanted pet population in shelters, and thus decrease euthanasia. Actress Rachelle Lefevre was involved in the campaign.

Tactics

- PSA, online and print, entitled “Adopt, Donate, Shop” starring Rachelle Lefevre around Puppies Aren’t Products
– Website and tools for local membership networks to work local TV and radio/web for the PSA. Besides TV/radio the PSA was in outdoor locations
-Access Hollywood ran a monthly adoption segment with Best Friends ambassadors
– Rachelle, along with many other ambassadors, attended events for the public and major donors, and spoke about the campaign in their regularly scheduled press interviews
– Rachelle tweeted and posted on Facebook regularly on the topic

Impact

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  • What We Do
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What We Do

What We Do

From public figures to entertainment properties, society is influenced by popular culture. By harnessing popular culture, we work with influencers to move the needle for your cause. Through identifying opportunities and creating authentic connections, we motivate influencers that are culturally appropriate for you and your key stakeholders to reach your target audiences to drive change.

As a leading cause influence agency, we have worked to end breed discrimination, decrease preterm birth rates, create better access to music education in public schools, and more.

Our research, strategy, and execution on national and international campaigns have built the case for cause influence alongside our partners in the arts, environmental justice, animal welfare, education, science, hunger,  criminal justice, and health.

How we work

For nearly two decades, we have supported non-profits, foundations, philanthropists, and social justice organizers advance their work. Through established knowledge-based best practices for campaign strategy, research, cultivation, management, and measurement, we continue to build the field, encourage future change makers, and create opportunities.  

 

OUR APPROACH

Strategize Your Campaign

We begin by identifying your challenges and goals to create a practical action plan for success. Your target audience, budget, messaging, activations, important calendar dates, measurement benchmarks, and more are considered.

Do Our Research

Our team of researchers lead the field in identifying authentic connections. We offer insights that link an influencer to a cause, their resonance with key stakeholders, and their ability to connect to target audiences.  

Educate, Cultivate & Engage

We believe in creating genuine support for causes, not in promoting paid endorsements. Our networks, reputation, and know-how result in motivated and effective influencer relationships for our clients.

Manage & Execute

Entertain Impact is uniquely positioned in the entertainment industry, providing us unparalleled access to identify and create opportunity. We do the heavy lifting, execute creatively, and optimize opportunities.

Track Impact

We measure results to show your success and impact.

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Connect

Contact us

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