We Mobilize the Power of Entertainment for Social Change

Best Friends Animal Society

Adopt Don’t Shop

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Challenge

To encourage Americans to adopt, not buy, their next pet in order to reduce the unwanted pet population in shelters, and thus decrease euthanasia. Actress Rachelle Lefevre was involved in the campaign.

Tactics

- PSA, online and print, entitled “Adopt, Donate, Shop” starring Rachelle Lefevre around Puppies Aren’t Products
– Website and tools for local membership networks to work local TV and radio/web for the PSA. Besides TV/radio the PSA was in outdoor locations
-Access Hollywood ran a monthly adoption segment with Best Friends ambassadors
– Rachelle, along with many other ambassadors, attended events for the public and major donors, and spoke about the campaign in their regularly scheduled press interviews
– Rachelle tweeted and posted on Facebook regularly on the topic

Impact

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What We Do

OUR APPROACH

Strategize Your Campaign

We begin by identifying your challenges and goals to create a practical action plan for success. Your target audience, budget, messaging, activations, important calendar dates, measurement benchmarks, and more are considered.

Do Our Research

Our team of researchers lead the field in identifying authentic connections. We offer insights that link an influencer to a cause, their resonance with key stakeholders, and their ability to connect to target audiences.  

Educate, Cultivate & Engage

We believe in creating genuine support for causes, not in promoting paid endorsements. Our networks, reputation, and know-how result in motivated and effective influencer relationships for our clients.

Manage & Execute

Entertain Impact is uniquely positioned in the entertainment industry, providing us unparalleled access to identify and create opportunity. We do the heavy lifting, execute creatively, and optimize opportunities.

Track Impact

We measure results to show your success and impact.

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