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No Kid Hungry Introduction into LA Schools

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Challenge

To introduce the “No Kid Hungry” program to Los Angeles schools, aiming to alleviate food insecurity through access to federal funding and private partnerships. This is part of the larger No Kid Hungry campaign that is in six states and other cities.

Celebrities Involved: Jeff Bridges, Hailee Steinfeld, Rico Rodriguez, LA Mayor Antonio Villaraigosa, Secretary of Agriculture Tom Vilsack, and Guy Fieri

Tactics

- High-end funder house party in LA
– Major introduction and media event at an elementary school in Watts
– Social media outreach
– TV and Washington Press Club appearances
– Meeting with Secretary of Agriculture
– Documentary and concert tour integration for “A Place at the Table”
– Jeff Bridges PSA

Impact

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What We Do

What We Do

From public figures to entertainment properties, society is influenced by popular culture. By harnessing popular culture, we work with influencers to move the needle for your cause. Through identifying opportunities and creating authentic connections, we motivate influencers that are culturally appropriate for you and your key stakeholders to reach your target audiences to drive change.

As a leading cause influence agency, we have worked to end breed discrimination, decrease preterm birth rates, create better access to music education in public schools, and more.

Our research, strategy, and execution on national and international campaigns have built the case for cause influence alongside our partners in the arts, environmental justice, animal welfare, education, science, hunger,  criminal justice, and health.

How we work

For nearly two decades, we have supported non-profits, foundations, philanthropists, and social justice organizers advance their work. Through established knowledge-based best practices for campaign strategy, research, cultivation, management, and measurement, we continue to build the field, encourage future change makers, and create opportunities.  

 

OUR APPROACH

Strategize Your Campaign

We begin by identifying your challenges and goals to create a practical action plan for success. Your target audience, budget, messaging, activations, important calendar dates, measurement benchmarks, and more are considered.

Do Our Research

Our team of researchers lead the field in identifying authentic connections. We offer insights that link an influencer to a cause, their resonance with key stakeholders, and their ability to connect to target audiences.  

Educate, Cultivate & Engage

We believe in creating genuine support for causes, not in promoting paid endorsements. Our networks, reputation, and know-how result in motivated and effective influencer relationships for our clients.

Manage & Execute

Entertain Impact is uniquely positioned in the entertainment industry, providing us unparalleled access to identify and create opportunity. We do the heavy lifting, execute creatively, and optimize opportunities.

Track Impact

We measure results to show your success and impact.

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