We Mobilize the Power of Entertainment for Social Change

TJ Martell Foundation

Between the Covers

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Challenge

The TJ Martell Foundation wanted to raise money and awareness and attract non-music donors.

Solution

We originated, developed and produced an album and TV show, Between the Covers, which celebrates the magic of the cover song. Hosted by the Bacon Brothers (Kevin and Michael), the VH1 special featured songs that were included on a CD and DVD.

Impact

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  • What We Do
  • Case Studies

What We Do

What We Do

From public figures to entertainment properties, society is influenced by popular culture. By harnessing popular culture, we work with influencers to move the needle for your cause. Through identifying opportunities and creating authentic connections, we motivate influencers that are culturally appropriate for you and your key stakeholders to reach your target audiences to drive change.

As a leading cause influence agency, we have worked to end breed discrimination, decrease preterm birth rates, create better access to music education in public schools, and more.

Our research, strategy, and execution on national and international campaigns have built the case for cause influence alongside our partners in the arts, environmental justice, animal welfare, education, science, hunger,  criminal justice, and health.

How we work

For nearly two decades, we have supported non-profits, foundations, philanthropists, and social justice organizers advance their work. Through established knowledge-based best practices for campaign strategy, research, cultivation, management, and measurement, we continue to build the field, encourage future change makers, and create opportunities.  

 

OUR APPROACH

Strategize Your Campaign

We begin by identifying your challenges and goals to create a practical action plan for success. Your target audience, budget, messaging, activations, important calendar dates, measurement benchmarks, and more are considered.

Do Our Research

Our team of researchers lead the field in identifying authentic connections. We offer insights that link an influencer to a cause, their resonance with key stakeholders, and their ability to connect to target audiences.  

Educate, Cultivate & Engage

We believe in creating genuine support for causes, not in promoting paid endorsements. Our networks, reputation, and know-how result in motivated and effective influencer relationships for our clients.

Manage & Execute

Entertain Impact is uniquely positioned in the entertainment industry, providing us unparalleled access to identify and create opportunity. We do the heavy lifting, execute creatively, and optimize opportunities.

Track Impact

We measure results to show your success and impact.

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Connect

Contact us

icon-phone (212) 645-8070

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Entertain Impact