We Mobilize the Power of Entertainment for Social Change

Verity Records

A Tribute to Rosa Parks

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Challenge

To commemorate the 40th Anniversary of the Civil Rights Movement and the Montgomery bus boycott protest.

Celebrities Involved:
-Fred Hammond
– John P. Kee,
– Vanessa Bell Armstrong
– Tramaine Hawkins
– Yolanda Adams
– Richard Smallwood
– Shirley Caesar
– Donnie McClurkin

Tactics

- CD inspired by the civil rights activist’s book, Quiet Strength
– Promo video with all-star gospel singers
– Major radio and PR push
– Congressional outreach
– Major presentations at the Schomburg Center for Research in Black Culture at the anniversary celebration

Impact

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  • What We Do
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What We Do

OUR APPROACH

Strategize Your Campaign

We begin by identifying your challenges and goals to create a practical action plan for success. Your target audience, budget, messaging, activations, important calendar dates, measurement benchmarks, and more are considered.

Do Our Research

Our team of researchers lead the field in identifying authentic connections. We offer insights that link an influencer to a cause, their resonance with key stakeholders, and their ability to connect to target audiences.  

Educate, Cultivate & Engage

We believe in creating genuine support for causes, not in promoting paid endorsements. Our networks, reputation, and know-how result in motivated and effective influencer relationships for our clients.

Manage & Execute

Entertain Impact is uniquely positioned in the entertainment industry, providing us unparalleled access to identify and create opportunity. We do the heavy lifting, execute creatively, and optimize opportunities.

Track Impact

We measure results to show your success and impact.

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Connect

Contact us

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