We Mobilize the Power of Entertainment for Social Change

Grammy Winning Artist Pharrell Williams Crashes Middle School Assembly for Surprise Performance with Amp Up NYC Students

Grammy Winning Artist Pharrell Williams Crashes Middle School Assembly For Surprise Performance With Amp Up NYC Students

Photo: Getty Images

 

 

On December 9th, 2016, Amp Up NYC®, a joint effort from Berklee College of Music, Little Kids Rock, and the NYC DOE, partnered with the New York Daily News to bring GRAMMY® award-winning singer-songwriter, rapper, and record producer Pharrell Williams to surprise the students of TEP Charter School at their school concert.

Williams’ visit brings praise to the Amp Up NYC collaboration’s success in bringing modern band music education to more than 67,000 students from nearly 600 NYC area public schools, like TEP, annually since 2014.

Student musicians spent weeks rehearsing “I See A Victory” and “Runnin,” two songs Williams produced for the film Hidden Figures, set for release on December 25, 2016. Their hard work paid off as he joined them on stage to an eruption of applause from the amazed assembly-goers. The Amp Up NYC student performers shed a few happy tears as they took in the moment, then like true artists, continued their set under the approving gaze of the song’s composer. Williams was speechless hearing the kids perform the new songs live for the first time and praised their incredible talent. 

ABOUT AMP UP NYC

Amp Up NYC is a music education initiative formed in partnership between Berklee College of Music, Little Kids Rock, and the New York City Department of Education to establish youth-centered, culturally relevant modern band music programs.

Established in 2014, Amp Up NYC’s programming now reaches more than 67,000 students from nearly 600 area schools annually with music education rooted in the popular genres they know and love.

Amp Up NYC represents the largest private investment in public school music education in the history of the United States.

Modern band focuses on teaching students to perform, compose, and connect to culturally relevant, youth-centered musical genres using guitar, bass, keyboard, drums, vocals, and computers.

 

  • All News
  • Press Releases
  • Events
  • Media Coverage
  • Awards

News

Cycle for Survival Bryant Park

Cycle for Survival Raises a Record-Breaking $34 Million in One Year to Beat Rare Cancers

April 4th, 2017

Cycle for Survival, the movement to beat rare cancers, raised $34 million in 2017 through its indoor team cycling events — the most raised in a single year in the history of the movement.

31537666175_0fb65172f4_z

Grammy Winning Artist Pharrell Williams Crashes Middle School Assembly for Surprise Performance with Amp Up NYC Students

December 14th, 2016

Williams joins students to celebrate the impact of music education program Amp Up NYC and the release of the new film Hidden Figures

cr8dliixyaezf0q

Usher's "Neighborhood Sessions" Special to Air on 11/23

November 14th, 2016

Usher Supports Music and Arts Education with Hometown Concert on TNT in New "Neighborhood Sessions" Special Created by State Farm(R) R&B Star's Intimate Performance in Chattanooga to Premiere Thanksgiving Eve

411922logo

American Diabetes Association Launches Diabetes Dance Dare

September 26th, 2016

Today, the American Diabetes Association (Association) announced the Diabetes Dance Dare to raise awareness about the impact of diabetes and to empower people across the U.S. to get moving. The social media campaign encourages people to record videos of their dances, share them online via Instagram or Twitter, and challenge others to dance and donate to the Association.

csbpxgvwaaagxct

Usher Joins State Farm's Neighborhood Sessions for a Chattanooga Hometown Show

September 12th, 2016

Usher and State Farm joined forces for a Neighborhood Sessions concert in Usher's hometown to raise money and supply donations for arts programs in local schools.

Connect

Contact us

icon-phone (212) 645-8070

Follow us

  • icon-fb-dark
  • icon-twitter-dark
  • icon-instagram-dark
Entertain Impact