We Mobilize the Power of Entertainment for Social Change

Grammy Winning Artist Pharrell Williams Crashes Middle School Assembly for Surprise Performance with Amp Up NYC Students

Grammy Winning Artist Pharrell Williams Crashes Middle School Assembly For Surprise Performance With Amp Up NYC Students

Photo: Getty Images

 

 

On December 9th, 2016, Amp Up NYC®, a joint effort from Berklee College of Music, Little Kids Rock, and the NYC DOE, partnered with the New York Daily News to bring GRAMMY® award-winning singer-songwriter, rapper, and record producer Pharrell Williams to surprise the students of TEP Charter School at their school concert.

Williams’ visit brings praise to the Amp Up NYC collaboration’s success in bringing modern band music education to more than 67,000 students from nearly 600 NYC area public schools, like TEP, annually since 2014.

Student musicians spent weeks rehearsing “I See A Victory” and “Runnin,” two songs Williams produced for the film Hidden Figures, set for release on December 25, 2016. Their hard work paid off as he joined them on stage to an eruption of applause from the amazed assembly-goers. The Amp Up NYC student performers shed a few happy tears as they took in the moment, then like true artists, continued their set under the approving gaze of the song’s composer. Williams was speechless hearing the kids perform the new songs live for the first time and praised their incredible talent. 

ABOUT AMP UP NYC

Amp Up NYC is a music education initiative formed in partnership between Berklee College of Music, Little Kids Rock, and the New York City Department of Education to establish youth-centered, culturally relevant modern band music programs.

Established in 2014, Amp Up NYC’s programming now reaches more than 67,000 students from nearly 600 area schools annually with music education rooted in the popular genres they know and love.

Amp Up NYC represents the largest private investment in public school music education in the history of the United States.

Modern band focuses on teaching students to perform, compose, and connect to culturally relevant, youth-centered musical genres using guitar, bass, keyboard, drums, vocals, and computers.

 

  • All News
  • Press Releases
  • Events
  • Media Coverage
  • Awards

News

Preserving our Public Lands: 90% Remain Protected

August 6th, 2018

Singer-songwriter Joy Villa, award-winning actor Gary Busey, and other Influencers work to help protect our national monuments.

Photo courtesy of Points of Light

Cleo Wade and Sade Lythcott Present “Love As An Action Word” at Service Unites

June 20th, 2018

Poet and Best-Selling Author Cleo Wade and CEO of the National Black Theater Sade Lythcott hold a conversation at Service Unites.

DeMar DeRozan

DeMar DeRozan Supports Year Up LA to Close The Opportunity Divide

June 15th, 2018

Four-time NBA All-Star and two-time All-NBA team member DeMar DeRozan supported the award-winning nonprofit Year Up on Twitter.

Instagram Launches a Content Advisory Page as a Result of World Animal Protection’s Widen the Lens Campaign

December 10th, 2017

World Animal Protection's campaign resulted in a new Instagram policy in order to protect wildlife on their platform.

Berklee president Roger H. Brown, Neil Portnow and Larry Simpson, Berklee’s senior vice president for academic affairs/provost.

Industry Leaders and Music NGOs Unite as One in the GRAMMY Music Education Coalition

November 7th, 2017

The Grammy Music Education Coalition is a nonprofit collective consisting of more than 30 of the nation's most foward-thinking music education organizations.

Connect

Contact us

icon-phone (212) 645-8070

Follow us

  • icon-fb-dark
  • icon-twitter-dark
  • icon-instagram-dark
Entertain Impact