Holly MacDonald received her BA from Hampshire College in 2013 in neuropsychology and public health. Her thesis covered the physiology and psychology of playing music, which examined the intersections between creative expression and health. Holly has worked domestically and abroad on projects in sustainable agriculture, and has supported public health programs for at-risk youth in Western Massachusetts.
In addition to her pursuits in health-related fields, Holly has worked in the music industry for seven years. Most recently, she was the music video Producer for â€œHey, Doreenâ€ by Lucius, alongside internationally renowned team LeBlanc + Cudmore. She began her work in music through supporting the founder of the Community Music and Arts Network, developing programming to create opportunities in music for rural youth. She later worked with Tony Margherita Management, interning during Wilcoâ€™s first curation of the Solid Sound festival at MASS MoCA. She has contributed to various music festivals in the Northeast.
For Holly, Entertain Impact creates synergy between the two fields that drive her focus. A native of the Catskill Mountains, Holly presently resides in New York City.
Entertain Impact is a cause entertainment agency that mobilizes the power of entertainment for positive social change. We partner with nonprofits, foundations, celebrities and purpose-driven enterprises. As a trusted partner, Entertain Impact has created, executed, and/or collaborated on strategy, marketing, communications, fundraising, cause marketing, advocacy and capacity building on a broad range of national and international campaigns. Creatively we range across all platforms including music, movies, TV, online, books, theater, digital and sport. We also work with entertainment companies such as film studios and non-profits to create innovative comarketing social impact campaigns to benefit both. The result is increased awareness, support and revenues that drive our partners projects, programs and campaigns creating impact.
With several decades of deep experience and established relationships in the entertainment and philanthropic communities, we are uniquely positioned to bridge, navigate and translate between the two worlds. Uniquely to cause agencies, we actively work on the making and marketing of Oscar®, Grammy®, and global award-winning productions. While our philanthropic campaigns have won numerous awards for our partners such as PR News Global Campaign of the Year, Harris Interactive Non-Profit EquiTrend Brand of The Year, Top 1% PSA of the Year, and a Guinness World Record.
Entertain Impact acts in a compassionate, moral and open manner in all that it does. Life is approached with optimism, with the aim of fostering genuine connections, and enduring relationships. The basics are to be smart, creative and always deliver. Most of all we measure success by more than just profits. It’s about change. We are passionate about mobilizing “Entertainment for a Cause” to empower our partners to create that change.