We Mobilize the Power of Entertainment for Social Change

Holly MacDonald


Holly MacDonald B&W Entertain Impact Headshot Cropped 2018Holly has contributed to awarding-winning national and international social good campaign strategy in marketing and communications. As Director of Research for Entertain Impact, Holly is involved in all aspects of strategy leading up to a campaign launch and oversees the company’s research team.

Her work with the Entertain Impact team includes the American Diabetes Association’s Diabetes Dance Dare, Usher’s State Farm Neighborhood Sessions, the Bill & Melinda Gates Foundation’s Art of Saving a Life, St Damien’s Pediatric Hospital, Memorial Sloan Kettering’s Cycle for Survival, Grammy Music Education Coalition launch, and more. Additionally, Holly has headed up social impact campaign work around film (The Man Who Knew Infinity with Dev Patel, and Jeremy Irons; Andy Serkis’ Breathe with Andrew Garfield and Claire Foy), as well as music consulting for film.

As a video producer and director, Holly’s credits include work with Brian Wilson, Jay Sean, Angelique Kidjo, Lucius, And The Kids, and more.

Prior to joining the Entertain Impact team in 2014, Holly worked within independent music management and festival curation. She received her BA from Hampshire College in 2013 in neuropsychology and public health. Her thesis covered the physiology and psychology of playing music, which examined the intersections between creative expression and health. At the time, she worked domestically and abroad on projects in sustainable agriculture, and has supported grassroots public health initiatives and music education programs. Holly remains involved in some of this work, sitting on the advisory board for EDGE (Ecological Development for Growing Economies), an organization headquartered in both the United States and Haiti.

For Holly, Entertain Impact creates synergy between the two fields that drive her focus. A native of the Catskill Mountains, Holly presently resides in New York City.

In her free time, she enjoys the farmers market, creating music, and the occasional DJ gig.

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Entertainment for a Cause


Entertain Impact is the leading cause influence agency. We advance philanthropy and social justice through campaigns that mobilize popular culture, entertainment, and celebrity. Creating positive social impact is our primary goal.







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