Chart-topping, multi-platinum selling, singer, songwriter, and actor, Mario premiered his new introspective video for the emotionally-charged single, “Care For You” in partnership with The Equitas Project exclusively with BET Soul and BET Her for broadcast, and Entertainment Tonight digitally.
“Care For You” highlights Mario’s relationship with love as a man in this day and age. In the video directed by Khufu Najee, Mario speaks about his journey to find self-love and pride in himself. To do this, he plays himself as well as a therapist reflecting on important periods throughout his childhood.
Mario teamed up with The Equitas Project, a nonprofit organization focused on disentangling mental health and criminal justice. The Equitas Project spreads awareness, particularly within minority communities lacking access to needed mental health care and support. These communities are most at risk for criminal justice intervention.
Mario has always connected with his fans through depth and authenticity. It’s that connection with fans that inspired Mario to create this visual and send a message of self-love, healing, and encouragement for people to reach out and ask for help. “Creativity is connectivity and expression is the gift that is sometimes drowned out by life’s obstacles,” said Mario, “which is why this message and the timing of this partnership is so important.”
Mario discussed the single with MTV’s Michell C. Clark. Mario explored how daunting it can be to share your personal evolution with other people, but this sincere record finds him openly searching for self-acceptance and reflecting on how his experiences have shaped him.
In the interview, he also talks about his partnership with The Equitas Project where his main focus is to bring attention to minority communities that lack the access and resources necessary to tackle mental health issues. Read Mario’s full MTV interview here.
“Care For You” is the second single from Mario’s fifth studio album, “Dancing Shadows,” which debuted at #1 on the iTunes R&B/Soul chart. Mario is currently on the mega-popular “Millennium Tour” alongside B2K, and is gearing up for the season premiere of the hit TV series, “Empire” in his recurring guest role as the rising R&B star, DeVon.
Read more about our work with The Equitas Project here.
Featured image via MTV
Originally posted March 19, 2019