Social Impact Resources Blog
Guide to Influencer Types in 2023: Choosing the Right Influencer for Your Cause Influence Campaign
Influencer marketing can be a key strategy for purpose-driven organizations seeking to amplify their social impact campaigns and drive change. However, not all influencers are created equal. Some have millions of followers and a wide reach, while others have the potential to grab the attention of niche groups. It’s important to know the difference between…
Tips for Writing an Influencer Outreach Letter for Your Campaign + Free Templates
When it comes to nonprofit campaigns, influencers can be powerful allies. However, writing an influencer outreach letter asking for support can be a daunting task. In my 30+ year career in entertainment and philanthropy, I’ve learned how to write influencer ask letters that set apart my client’s social impact campaigns and inspire public figures to…
Graphic Design for Nonprofits: Advice from Professional Designers on Creating Compelling Visuals
Filling the role of graphic designer is just one of the many things nonprofit marketers have to do as part of their responsibilities. But limited resources, time, and experience make it challenging to create visually compelling content that reaches your audience. We asked four designers with experience working on social impact campaigns to share graphic…
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns
Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more…
In His New Book, Cultural Change Agent Paul M. Katz Shows How Any Organization or Non-Profit Can Engage Influencers to Create Programs that Raise Awareness, Inspire Action, and Do Good
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about…
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