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This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador…

To honor World Day of Social Justice on February 20, we’re identifying specific ways we can address social justice issues in our own communities. First, let’s take a second to reflect on what World Day of Social Justice means. To achieve social justice would mean to live in a society where all people feel safe,…

Valentine’s Day is all about expressing love, for our partner, friends, and family. But why stop there? Valentine’s Day can also be a day when we show love for our community and planet. If you show affection through gift-giving, consider buying your Valentine something from a socially responsible brand that’s working to make a difference….

If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls…

Holiday shopping can be tough. We all want to buy unique holiday gifts that demonstrate thought and care. However, if you prioritize supporting brands with socially conscious and eco-friendly policies, you know you can’t always get that from big-box retailers. Endlessly searching through products and brands can make a fun holiday tradition like shopping for…