Challenge
Coming up on 40 years of life-saving vaccines, the Bill and Melinda Gates Foundation wanted to spotlight not just the progress made, but also the ongoing need, and use the milestone anniversary as an opportunity to pressure global governments to fund vaccine access to the world’s poorest 73 countries.
Opportunity
The Art of Saving a Life project, a new initiative that brings together more than 30 world-renowned musicians, writers, filmmakers, painters, sculptors and photographers to demonstrate how vaccines continue to positively change the course of history. Artists include Angélique Kidjo, Chimamanda Ngozi Adichie, GMB Akash, Sophie Blackall, Thomas Ganter, Lang Lang, Vik Muniz, Alexia Sinclair and Others. The artwork can be seen at www.artofsavingalife.com
Solution
As part of the highly successful Art of Saving a Life initiative, Entertain Impact helped bring together more than 30 world-renowned musicians, writers, filmmakers, painters, sculptors, and photographers—including Angélique Kidjo, Chimamanda Ngozi Adichie, Sophie Blackall, Thomas Ganter, Vik Muniz, Mia Farrow, Lang Lang, and others—to develop artwork that illustrates the story of how vaccines have changed the course of history. The initiative drew global press coverage, spurred a far-reaching conversation about the value of vaccines, and capped off with a major conference hosted by German Chancellor Angela Merkel to help mobilize high-level fundraising for the Gavi Alliance (an international alliance for expand vaccine access).
