Influencer marketing can be a key strategy for purpose-driven organizations seeking to amplify their social impact campaigns and drive change. However, not all influencers are created equal. Some have millions of followers and a wide reach, while others have the potential to grab the attention of niche groups. It’s important to know the difference between …
When it comes to nonprofit campaigns, influencers can be powerful allies. However, writing an influencer outreach letter asking for support can be a daunting task. In my 30+ year career in entertainment and philanthropy, I’ve learned how to write influencer ask letters that set apart my client’s social impact campaigns and inspire public figures to …
Tips for Writing an Influencer Outreach Letter for Your Campaign + Free Templates Read More »
Filling the role of graphic designer is just one of the many things nonprofit marketers have to do as part of their responsibilities. But limited resources, time, and experience make it challenging to create visually compelling content that reaches your audience. We asked four designers with experience working on social impact campaigns to share graphic …
Influencer marketing has transformed marketing in the last 15 years with one unfortunate exception: the philanthropic world. For many nonprofits, influencer marketing sounds exciting but feels uncertain. Either they don’t know where to start, feel ill-equipped to manage talent relationships, or lack the confidence to adopt a new strategy—all valid. But having worked on more …
D.R.E.A.M.: 5 Steps to Creating Influencer-led Social Impact Campaigns Read More »
PRESS RELEASE: February 27, 2023 The power of celebrities and Influencers to create cultural conversations, change opinions, and ignite action has transformed the marketing world in the past fifteen years. Yet many businesses and philanthropic organizations have been baffled about how to engage and work with Influencers to support their causes. All that is about …
During my career in music and film, I have seen first-hand the power of pop culture and influencer marketing campaigns to have a social impact. My awareness of this began when I attended Live Aid and witnessed the profound impact of bringing artists together to end the Ethiopian famine. I now call what I experienced …
The holidays aren’t about shopping, but that sure does play a part. Knowing it’s hard to prioritize shopping for socially responsible brands, especially during the holidays, we’re releasing our second annual Socially Conscious Holiday Gift Guide of ethical brands and sustainable gift ideas that you can feel good about purchasing. For more ideas, check out …
Gifts that do Good: Your 2022 Socially Conscious Holiday Gift Guide Read More »
Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams. When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result, …
How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas) Read More »
It’s not breaking news that TikTok has successfully implanted itself into the cultural conversation. In the past few years, we’ve seen it transform from a niche app for younger generations to a massively popular platform that has become a major competitor for social media giants like Facebook and Instagram. When a new platform has such …
TikTok Tips: 3 Things Non-Profit Marketers Should Know Read More »
When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce …
Art for Cause: How Non-profits Can Partner with Artists for Change Read More »