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5 Easy Steps to Measuring Non-Profit Marketing Campaigns

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With the future so uncertain, data can be a crystal ball for marketers in today’s world. Effectively creating measurable objectives and accurately tracking your progress towards those objectives is your best guarantee of success. But if you’re wondering how to measure non-profit campaigns and cause-oriented marketing initiatives outside of donations, you’re not alone. Here are …

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Ambassador Programs vs. Influencer Marketing: What You Need to Know

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This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …

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Valentine’s Day Gift Guide for the Socially Responsible Lover

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Valentine’s Day is all about expressing love, for our partner, friends, and family. But why stop there? Valentine’s Day can also be a day when we show love for our community and planet. If you show affection through gift-giving, consider buying your Valentine something from a socially responsible brand that’s working to make a difference. …

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3 Ways Non-Profit’s can Reshare and Repurpose Content Using Instagram Guides

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If your brand is on Instagram, chances are you’re spending a lot of time creating content. Despite your best efforts at making each post engaging, the reality is that most of it will only be seen shortly after it’s first posted. After a few hours, your amazing creations will be forgotten, pushed too many scrolls …

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2021 Socially Conscious Gift Guide

Gifts that do good: Your 2021 Socially Conscious Holiday Gift Guide

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Holiday shopping can be tough. We all want to buy unique holiday gifts that demonstrate thought and care. However, if you prioritize supporting brands with socially conscious and eco-friendly policies, you know you can’t always get that from big-box retailers. Endlessly searching through products and brands can make a fun holiday tradition like shopping for …

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3 Impactful Ways to Thank Your Donors Following Giving Tuesday

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Imagine it’s the day after Giving Tuesday. After months of planning, your non-profit’s campaign was a success, and you’re basking in the victory. Congrats! Now what? An end-of-year fundraising campaign? A holiday giving campaign? A gala? Before you jump to your next campaign, let’s talk about ways to keep the momentum going from the last …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

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In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

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Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause influence over the past 15+ years, we’ve got …

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