Many of the non-profit organizations we work with continue to struggle on Instagram. They’re limited in terms of the type of content they have access to create, yet they’re tasked to grow Instagram followers and increase social engagement. Sound familiar? The images you get aren’t “Instagram Quality,” you’re confined to the assets that field teams …
5 Ways to Grow Your Instagram Following With Community Management Read More »
Every few years, we see the rise of a new social media platform that dominates the cultural conversation. It can be overwhelming when thinking about how to incorporate a new platform into your existing strategy. How should we use it? Does it make sense for us as an organization? Do we have the resources? As …
TikTok for Non-Profit Marketers: Three Things You Need to Know Read More »
Although questions about the best ways to apply an influencer strategy persist, more brand marketers are convinced that influencer marketing is a must-have part of the mix. Similarly, the philanthropic sector is catching up to this realization. Influencer marketing has become a bona fide marketing channel that commands approximately $500 million in marketing spend and …
For non-profit marketers, there’s nothing more powerful than having donors spread your message to their communities. When donors are passionate about a cause, they tell their friends and family about it. With today’s emphasis on visual storytelling, providing donors visual content they want to share is key to turning supporters into evangelists.
Over the past 10 years, Instagram has become the dominant marketing platform used by organizations to connect directly with audiences. Back when it launched in 2010, it was a visual-first platform that democratized photography. At that time, captions (or any copy-based communications, for that matter) weren’t as important. It was more about telling your story …
For many marketing teams, developing their 2021 plans can easily turn into a copy, paste, and update minimally task. Entertain Impact Founder and CEO Paul Katz outlines cause influence, a strategy that requires people to rethink the status quo. To keep up with the changing world and marketing landscape, explore how cause influence can help advance social impact work.
An evaluation score can never truly represent a person’s full character, let alone tell us about the impact that a person has on the world around them. This is equally true for non-profits and foundations. So, as we head into the year’s most charitable season, it’s important to level-set on exactly what the current set of non-profit evaluation …