Search Results for: cause influence

Art for Cause: How Non-profits Can Partner with Artists for Change

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When most non-profits ask about incorporating artists into their awareness and fundraising campaigns, they think about celebrities or influencer personalities. In their minds, what these public figures offer non-profits is their platform and reach. While we wholeheartedly agree with that value proposition, we want to ensure that non-profits don’t overlook the value that artists produce …

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Cause Marketing Toolkit

Get the Cause Campaign Planning Toolkit  Enter your email and we’ll send you our customizable toolkit. It’s got messaging prompts, influencer activation ideas, a monthly organizer, and more.  Lead Magnet Community Mangagement Worksheet Cause Marketing Toolkit

Ambassador Programs vs. Influencer Marketing: What You Need to Know

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This month, we’re continuing our series on cause influence, diving into everything you need to know about influencer marketing, celebrity surrogates, and ambassador programs with the intention of providing non-profit and purpose-driven communications leaders a crash-course version of the insights and advice we offer our clients every day. In this installment, we dive into ambassador …

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A Guide to Influencers: Mega, Macro, Micro, and Nano

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In August, we published a blog addressing the three most common questions about influencer campaigns. Since, we’ve continued to receive inquiries about specific aspects of influencer marketing. So we’re creating a series: Everything You Need to Know about Cause Influence, Influencer Campaigns, and Ambassador Programs (title is a WIP). In this installment, we prioritize reach …

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Answers to the 3 Most Common Questions About Influencer Marketing Campaigns

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Influencer marketing campaigns can be a lot for any leader to get off the ground, from securing board approval and internal buy-in to figuring out how to plan and measure it all. It’s natural to have questions. As the agency that has pioneered the field of cause influence over the past 15+ years, we’ve got …

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How to Build a Non-Profit Social Media Calendar (with Workflow Tips and Content Ideas)

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Creating a non-profit social media content calendar doesn’t have to be one of those tasks cause marketing professionals keep saying they’ll “get to… eventually.” Unfortunately, that often becomes the case for many social impact marketing teams.  When non-profit marketers juggle multiple urgent tasks, planning the social media content calendar becomes an afterthought. As a result, …

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Case Study: ALIMA US #WeAreTheSolution

Challenge When Dakar-based humanitarian NGO ALIMA (the Alliance for International Medical Action) established a US presence, it did so for one reason: to increase support for the non-profit’s research, treatment, and capacity-building work across Sub-Saharan Africa. But before ALIMA US could be effective at fundraising among American donors, the NGO needed to build a solid …

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3 Steps to Build Stronger Relationships with Celebrities

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One of the biggest challenges you may face when implementing your non-profit’s cause influence strategy is knowing how to effectively ask public figures to support your social good campaign and then leverage that support for future collaborations. Relying on the fact that celebrities are generally philanthropic and willing to engage in cause influence, some non-profit …

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